Source: TSUSA Global Network | 2026 Travel Trade Product Audit
Market Penetration
Number of operators featuring the American South against the share of each market's USA operators that do. Each market is labeled with its operator count. Dashed line = the overall 67% rate (523 of 780 USA operators).
Source: TSUSA Global Network | 2026 Travel Trade Product Audit
Penetration by market
Source: TSUSA Global Network | 2026 Travel Trade Product Audit
Penetration heatmap
Top row: share of each market's USA operators that feature the American South at all. Destination rows: share of that market's American South operators carrying the destination; the TSUSA column is the share of all 523 American South operators. Click any row to open that destination's view.
Penetration:
low
high
· = not collected
Source: TSUSA Global Network | 2026 Travel Trade Product Audit
Operator directory | American South
Every tour operator featuring at least one Travel South USA destination, grouped by source market. Use this as the regional co-op, fam trip and trade training list. Names link to the operator’s site where the audit recorded one.
Source: TSUSA Global Network | 2026 Travel Trade Product Audit
Demand signals | trade reliance by market
Traveler survey, Top 2 / Bottom 2 Box (n=800 per country). Uncomfortable planning independently (left, orange) is the headline trade-reliance measure: the share of travelers who need an operator or agent to convert. Comfort (right, blue) shown for context.
Source: Future Partners | 2026 Q1 | market survey, n=800 per country
Tour operator & travel agency usage
Share of travelers who would use each trade channel when planning an international leisure trip: online = tour agent or tour operator websites; offline = traditional or store-front travel agent. Read alongside trade reliance above: usage shows which channel the trade should be reached through, not just whether the trade matters. Dashed line marks the 16-country average (online 29%, offline 27%).
Source: Future Partners | 2026 Q1 | market survey, n=800 per country
Source: TSUSA Global Network | 2026 Travel Trade Product Audit
Operator directory
Source: TSUSA Global Network | 2026 Travel Trade Product Audit
Demand signals | trade reliance by market
Traveler survey, Top 2 / Bottom 2 Box (n=800 per country). Uncomfortable planning independently (left, orange) is the headline trade-reliance measure: the share of travelers who need an operator or agent to convert. Comfort (right, blue) shown for context. Markets shown are those audited for this destination.
Source: Future Partners | 2026 Q1 | market survey, n=800 per country
Tour operator & travel agency usage
Share of travelers who would use each trade channel when planning an international leisure trip: online = tour agent or tour operator websites; offline = traditional or store-front travel agent. Read alongside trade reliance above: usage shows which channel the trade should be reached through, not just whether the trade matters. Dashed line marks the 16-country average (online 29%, offline 27%).
Source: Future Partners | 2026 Q1 | market survey, n=800 per country